Project Stakeholder Management
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stakeholders
are groups/individuals that may be directly or indirectly affected by the outcome of the project. The stakeholder may also affect the outcome by virtue of their influence or power, interest and
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identify
stakeholders is a continual process throughout the project lifecycle as some
stakeholders may become irrelevant while new stakeholders may be identified as
the project evolves
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the
Project Manager is responsible for the engaging and managing the various
stakeholders in a project
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identify
stakeholders, communicate and engage them, manage expectations and focus
on satisfaction
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stakeholder
satisfaction is a key project objective
Identify
Stakeholders
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Inputs: Project Charter, Business
Documents, Project Management Plan, Project Documents, Agreements, EEF, OPA
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Tools
& Techniques: Expert Judgement, Data Gathering, Data Analysis, Data Representation,
Meetings
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Outputs: Stakeholder Register, Change Requests, Project
Management Plan Update, Project Documents Update
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identify
stakeholders and document the importance/influence (=active
involvement) /impact/interest/involvement
of stakeholders/groups of stakeholders
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stakeholders
from procurement process and operation process
needed to be included
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agreements
are used for determining external stakeholders such as the seller
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Data
Gathering Tools:
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Questionnaires
and surveys
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Brainstorming
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Data
Analysis Techniques:
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stakeholder
analysis techniques
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Interest,
rights (legal or moral rights), power/interest, power/influence or
impact/influence grid, salience model, prioritization, etc.
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Data
Representation Tools:
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Power/interest
grid, power influence grid or impact/influence grid (3 ‘I’s: importance,
interest, influence)
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determine
the stakeholders’ hot buttons (what response in specific situations) and
develop support strategies
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stakeholders
have the greatest influence in the initial stage of the
project
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stakeholder
analysis matrix is part of the stakeholder management strategy (output of
Identify Stakeholders Process)
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Salience
Model:
describing stakeholders based on the power (influence), urgency and
legitimacy
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document
only influential stakeholders if there is a large number of stakeholders
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document
the impact using a power/influence grid, power/interest grid, influence/impact
grid, salience model
Plan Stakeholder
Engagement (formerly Plan Stakeholder Management)
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Inputs: Project Charter, Project
Management Plan, Project Documents, Agreements, EEF, OPA
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Tools
& Techniques: Expert Judgement, Data Gathering, Data Analysis, Decision Making, Data
Representation, Meetings
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Outputs: Stakeholder Engagement Plan
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strategies to engage stakeholders
throughout the project lifecycle
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Stakeholder
Engagement Plan contains: current/desired engagement levels, scope and impact
to stakeholders, interrelationships, communication requirements and forms, how
to update the plan
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The
distribution of this plan requires precautions as the engagement level of
stakeholders is a very sensitive information
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Data
Analysis Tools:
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Assumptions
and constraint analysis
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Mind mapping
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Root
cause analysis
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Stakeholder
Engagement Assessment Matrix: (C-current level, D-desired level)
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SWOT
analysis
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Engagement
Level
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Unaware
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Resistant: resistant to change
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Neutral
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Supportive: supportive of change
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Leading: actively engaged in project
success
Manage Stakeholder
Engagement
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Inputs: Project Management Plan,
Project Documents, Agreements, EEF, OPA
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Tools
& Techniques: Expert Judgement, Communication Skills, Interpersonal and Team Skills,
Ground Rules, Meetings
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Outputs: Change Requests, Project
Management Plan Update, Project Documents Update
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ultimate
aim is to increase support and minimize resistance from
stakeholders by addressing issues with a view to increasing the success of the
project
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communicate
and work with stakeholders to meet their needs/expectations and address issues
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build
trust and resolve conflicts, negotiation skills, communication skills
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need to
communicate bad news/issues in a timely
manner (not to hide, not to delay)
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the communication
requirements of individual stakeholder are recorded in the Project
Communication Plan
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PM may
call upon the sponsor for assistance
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Ground
rules are
created to set the expected behaviour of project team members and other
stakeholders (for stakeholder engagement)
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the Issue
Log (Action Item Log): to identify issues/define impacts, owner (most important element) and
priority/with the due date
Monitor Stakeholder
Engagement (formerly Control Stakeholder Engagement)
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Inputs: Project Management Plan,
Project Documents, Work Performance Data, EEF, OPA
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Tools
& Techniques: Data Analysis, Decision Making, Data Representation, Communication
Skills, Interpersonal and Team Skills, Meetings
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Outputs: Work Performance
Information, Change Requests, Project Management Plan Update, Project
Documents Update
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monitor
overall stakeholder relationships and adjusting strategies to achieve the
desired level of stakeholder engagement
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Decision-Making
Tools:
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Multi-criteria
decision analysis
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Voting
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